Apply Neuroscience to Leadership Training
Dr. Wu turns the Neuroscience of Why People Follow into actionable insights to equip leaders with proven tools. He offers scientific explanations and predictions about leaders’ and followers’ behaviors. His original, unique leadership training guides leaders to gain more confidence and achieve more success.
- What makes people follow leaders?
- How can leaders avoid becoming their followers’ stressors?
- How can leaders harness the power of Neuroscience?
Post-pandemic uncertainties and a mental health crisis have complicated business and social environments. The old rules no longer work. Leaders struggle to find guidance to weather through the storms.
Leadership speakers and trainers have run out of anecdotes and stories to shed light on our new challenges. Outdated strategies and tools are no longer relevant in our new reality. Now is the time to rely on science to make leadership more predictable, reliable, and successful.
Our knowledge of human behavior and decision-making is advancing rapidly. The Neuroscience of Human Decisions has unlocked the secrets of Why People Follow. Dr. Wu turns such research into real-world actions. He empowers leaders with Neuroscience-driven training to gain more confidence and produce more desirable outcomes.
Why the Brain Follows
Leaders who don’t understand why people follow are like salespeople who don’t know why people buy. Decades of scientific research have given us insights into what makes people follow leaders. Science-powered leadership development is much more effective and needed in our current times.
- How to Reduce Stress to Make People Feel Safe – In the current business environment, stress is everywhere due to the rapidly changing and unpredictable situations we face. What leaders can do to mitigate a stressful environment is critical to boosting morale and productivity. You can adopt a scientific approach to your team’s stress management.
- Why Is Belonging Inseparable from Diversity, Equity, and Inclusion? – Most leadership speakers talk about team building. Groups acting together are essential to achieving goals in any organization. What creates group cohesion, though? Neuroscience research offers surprising insights into that question.
- How to Lead through Change and Crisis – Few leaders were prepared to lead through the COVID-19 pandemic. Change and crisis are happening at all levels. Guided by science, you can avoid making disastrous mistakes while helping your followers ride out the storm.
- Should You Lead with Empathy or Compassion? – Empathy is a feel-good word that leadership speakers and trainers have been tossing around for decades. However, empathy often triggers painful emotions and leads to inaction. In contrast, compassion is different because the brain uses a separate mechanism to create compassionate feelings. Compassion is a strong motivational force.
- How the Brain Decides – Neuroscience research has demonstrated that almost 95% of all human decisions are made on emotional grounds rather than through rational, logical processes. Emotional responses also strongly influence why people follow leaders and work together toward goals.
- Why People Follow a Crowd – People often believe they follow leaders. But in reality, they follow the crowd. Decisions made by the crowd make us feel safe. Crowd-following is an unconscious tendency in our brains.
- What Is the Negative Side of Positive Thinking? – Much of today’s leadership training is loosely based on Norman Vincent Peale’s 1952 book, “The Power of Positive Thinking.” Various leadership speakers change the buzzwords but still follow the principles in that work. Recent research shows we are not as “in control” as we think. Being positive or negative is not always a choice.
Empower Leaders with Neuroscience to Adapt to Change
In an unpredictable business environment, old-fashioned, buzzword-based leadership training and development have failed to improve workplace culture and employee satisfaction.
No evidence shows that chasing the latest fads, such as Why, Authenticity, Vulnerability, and Empathy, has produced anything meaningful. Now, intelligent leaders seek guidance distilled from the science of the human brain and behavior.
Dr. Terry Wu is a renowned Neuroscientist and highly sought-after speaker. His interactive and inspiring speaking style brings the latest Neuroscience research to Leadership Training and Development.
He has been sharing the perspective of Why People Follow to corporate, non-profit, and entrepreneurial audiences worldwide. His fascinating and thought-provoking workshops and keynotes have given leaders a new set of tools and skills.