Apply Neuroscience to Leadership Training

• What makes people follow you?
• How do you avoid leadership disasters in uncertain times?
• How can Neuroscience empower you to lead during a crisis?

Post-pandemic uncertainties and a mental health crisis have complicated the business and social environment. Many of the old rules we take for granted are no longer working. Leaders at all levels are struggling with their leadership roles.

Traditional leadership speakers and trainers have simply run out of anecdotes or stories that would shed light on this once-in-a-lifetime crisis. The same outdated answers are no longer relevant in our new reality. Now is the time to rely on science to make leadership more predictable, reliable, and successful.

Our knowledge of human behavior and decision-making is advancing rapidly. The Neuroscience of Human Decisions has unlocked the secrets of Why People Follow. By applying Neuroscience to Leadership Training and Development, Dr. Wu empowers leaders with science-proven tools so they can lead with confidence and produce desired outcomes.

Thank you again so much for speaking at our event today. During the event and after, we got some terrific responses from the attendees about your talk on the Science of Us vs Them. It was such a fantastic look at our work at No Labels from another lens and gives us a lot to think about for how we frame our mission and movement when creating this sense of political belonging. We’re so grateful for your time spent with us and your timely insights. ~ Ali Stowe, Vice President, No Labels

Why the Brain Follows

Leaders who don’t understand why people follow are like salespeople who don’t have a clue about why people buy. Decades of scientific research have given us insights into what makes people follow leaders. Science-powered leadership development is much more effective and needed in our current times.

• How to Reduce Stress to Make People Feel Safe – In the current business environment, stress is everywhere, due to the rapidly changing and unpredictable situations we face. What leaders can do to mitigate a stressful environment are critical to boosting morale and productivity. You can adopt a scientific approach to your team’s stress management.
• How to Lead through Change and Crisis – Few leaders were prepared to lead through the COVID-19 pandemic. Change and crisis are happening at all levels. Guided by science, you can avoid making disastrous mistakes, while helping your followers ride out the storm.
• The Neuroscience of Motivation and Reward – What motivates people to work hard to achieve goals? All too often, leaders misunderstand what a true, sustainable reward is. The brain has a very complex mechanism of reacting to reward and the anticipation of it.
• Why Is Belonging Inseparable from Diversity, Equity, and Inclusion? – Most leadership speakers talk about team building. Groups acting together are essential to achieving goals in any organization. What creates group cohesion, though? Neuroscience research offers surprising insights into that question.
• Should You Lead with Empathy or Compassion? – Empathy is a feel-good word that leadership speakers and trainers have been tossing around for decades. However, empathy often triggers painful emotions and leads to inaction. In contrast, compassion is different because the brain uses a separate mechanism to create compassionate feelings. Compassion is a strong motivational force.
• How the Brain Decides – Neuroscience research has demonstrated that almost 95% of all human decisions are made on emotional grounds rather than through rational, logical processes. Emotional responses also strongly influence why people follow leaders and work together toward goals.
• Why People Follow a Crowd – People often believe they follow leaders. But in reality, they follow the crowd. Decisions made by the crowd make us feel safe. This is an unconscious tendency in our brains.
• What Is the Negative Side of Positive Thinking? – Much of today’s leadership training is loosely based on Norman Vincent Peale’s 1952 book, “The Power of Positive Thinking.” Various leadership speakers change the buzzwords, but still follow the principles in that work. Recent research shows that we are not as “in control” as we think. Being positive or negative is not always a choice.

Empower Leaders with Neuroscience to Adapt to Change

In an unpredictable business environment, old-fashioned, hunch-based leadership development cannot provide the fresh approach necessary to solve emergent issues in the workplace. Instead, leaders need intelligent guidance that is distilled from the science of the human brain and behavior. Neuroscience research shows the way for business and organizational leadership.

Dr. Terry Wu is a renowned Neuroscientist and highly sought-after speaker. He brings the latest Neuroscience research to Leadership Training and Development. What he has learned will change your perspective on Why People Follow. Now, he presents this new perspective to corporate, non-profit, and entrepreneurial audiences through speaking and consulting. He shares fresh, science-driven ideas with organizations faced with unprecedented challenges.