Neuroscience of Leadership Speaker Trainer

Emotional Reactions vs. Rational Decisions in Leadership

At the core of leadership, it is about understanding how leaders decide to lead and why followers choose to follow.

Decision-making is at the heart of all leadership, from C-level executives right down to mid and lower-level managers. Leaders’ actions constantly influence the choices made by employees throughout every organization and business.

People have long believed they make most decisions using rational, logical thinking. In recent decades, though, Neuroscientists have discovered that unconscious, emotional responses are the force behind about 95% of our choices.

There is a close connection between leadership and marketing because both are about influence and action. Companies like Amazon, Google, Apple, and Facebook are now applying Neuroscience insights to persuade their customers to drive up sales. They have gained a competitive edge by better understanding why people decide what and where to buy. What we have learned from applying Neuroscience to boost sales and marketing applies to leadership.

Neuroscience-Powered Leadership Training: How Good Leaders Make Intelligent Decisions ~ Avoid the most common blind spots and improve the quality of leadership decisions.

How Neuroscientists Study Human Behavior

Three decades ago, a classic consumer behavioral study took place in a wine shop. On alternating days, either French or German music was played in the background as customers shopped. On days when French music was played, French wines sold better. On days when German music played, shoppers bought more German wine. When asked whether the music influenced the purchases, customers said that it did not or that they didn’t even notice the music. They made their choices based on unconscious factors.

In fact, we make most of our decisions emotionally and unconsciously without rational thinking.

Neuroscientists and Psychologists create carefully designed and controlled studies to help them understand how the human brain reacts during decision-making. Long ago, only social experiments like the wine shop example were possible. More recently, the brain-imaging technology has revealed more about what goes on inside the brain.

Marketing, Sales, and Leadership Benefit from Neuroscience

In recent years, the Neuroscience of decision-making has caught the attention of many business leaders. Understanding how people choose what they buy is at the core of what businesses need to know to improve sales and revenues. Innovative companies like Google, Amazon, Twitter, and others began to apply the insights from Neuroscience.

Leadership principles depend on how effectively they make followers choose whom to follow.

Leadership philosophies and practices have long depended on anecdotal information and personal experiences that are inaccurate and can’t be verified. In the past few years, though, a few Neuroscientists have turned their attention to applying the latest scientific research to leadership development and training.

Learning More About Applying Neuroscience in Leadership

Dr. Terry Wu constantly seeks out research studies and evaluates them. His highly sought-after speaking and consulting on marketing and sales have influenced many sales and marketing leaders. He is now applying his deep understanding of Neuroscience to speak and consult on leadership.

Dr. Terry Wu brings his Neuroscience knowledge to empower business and organizational leaders. He aims to help them improve their skills and create compelling, proven solutions to their challenges. In his interactive and fascinating keynotes and workshops, he guides leaders in business and non-profit organizations to become more effective and influential. His enthralling speaking style makes science easy to understand and fun to learn.

Peter Beaumont Terry really knows his subject and presents a convincing and compelling talk packed with examples and evidence. His premise is that we make most of our decisions subconsciously. And we do! He convincingly argues that we make purchasing decisions primarily based on emotion. Terry provides a roadmap that shows what your destination should be and how you can get there by the quickest and most efficient route. If you get the opportunity to hear him speak…do so! It will change the way you look at your business. ~ Peter Beaumont, Global Business Leader and Author
Check Dr. Wu's Availability Keynote Speaker Neuroscience of Leadership