Why the Brain Follows

• How do you empower your leadership with science?
• How do you make your followers feel safe?

The COVID-19 crisis has disrupted our lives and caused widespread leadership failures. Businesses and organizations have to respond to both emergencies and future uncertainties. The lack of control and predictability has become the new norm. During the pandemic, so many leaders have been leading without knowing Why People Follow.

The pandemic has changed the landscape of the leadership development industry. Leaders at all levels look for guidance, but have found little. The leadership development industry failed to prepare leaders for crises like the pandemic because of its dependence on personal experience, anecdotal evidence, and personalities.

Keynote: The Neuroscience of Leadership Decisions

In his Neuroscience-based keynote speech “Why the Brain Follows,” Dr. Wu will explain how leaders decide to lead and why followers decide to follow. He will demonstrate many invisible influences that impact leadership decisions. He will bring your attention to some misinformation about leadership that is not supported by science. At the same time, he will validate your good practices with science.

Learning Objectives ~ Get answers to these crucial questions:

• What is the true reason behind the Great Resignation?
• Why do we follow others even when they are wrong?
• How do you motivate your followers to take action?
• Why is too much positivity so toxic?
• Why do we follow those who are similar to us?
• Why does leading with empathy often fail?
• What is a better alternative to leading with empathy?
• How do you improve your leadership decision-making skills?

You will hear the scientific explanation of why so many people quit their jobs during such the pandemic. The reason is not as glorious as clueless celebrity leaders and speakers have told you. You will learn why diversity training fails to bring people together and understand the science of human bonds. You will acquire three techniques that improve your decision-making skills.

This keynote talk will inspire your audience and let them feel the power of science. With heightened fear and anxiety during the pandemic and the long recovery, leaders need to develop a better understanding of their followers’ emotions and behaviors. This is not the time to copy tactics from celebrity CEOs or politicians. This is the time to rely on scientific insights to develop proven strategies that produce predictable and reliable outcomes.

Dr. Terry Wu’s presentation on the Neuroscience of Leadership was exceptionally well received at our event. His rich, science-based content was a breath of fresh air. He turned complex Neuroscience research into interesting stories that everyone can relate to. Dr. Wu explained how decisions by leaders and followers are impacted by many subtle influences that we rarely paid attention to. He debunked some common myths about leadership that are inconsistent with science. Our audience was most impressed by the distinction he made about empathy and compassion and found that very insightful to their work. We all had many takeaways that we could implement quickly. We received very positive feedback from our audience after the presentation. We look forward to inviting him back to speak at our events in the near future ~ Ivy Lewis, President, ZL Consulting

Renowned Neuroscientist, Leadership Speaker

With Neuroscience, we have gained a better understanding of leadership decision-making. More importantly, we have better insights into why followers decide to follow.

Powered by Neuroscience, your leadership will become more predictable, reliable and successful. Whether it is a virtual webinar or an in-person, live presentation, Dr. Wu delivers actionable ideas that your audience can apply and relatable knowledge that is easy to understand.